Aries

Aries people like being liked by others, as well as the best wines, personalized license plates, lots of money to throw around, new clothes, roses, exotic food with interesting garnishes, personalized gifts in general, presents wrapped in intriguing packages, books, and sparkling gems of every color in the rainbow, especially those worth a lot of money. Aries people dislike being ignored, physical restrictions, being placed last rather than first in any assessment of physical or mental prowess, feeling hungry, anyone who performs better than they do at a given task, old things that are worn and shabby, second-hand stuff, having to wait for anything that they feel is theirs by right of conquest, and bland food served in an unappetizing manner.

Taurus

Taurus people like a soft, sensual surfaces, sensual pleasures of all kinds, a good bank balance and other forms of financial security, certainty and well versed routines, gifts of value attractively wrapped and promptly delivered, savoring the moment of pleasure after a good meal but before leaving the table, and in general doing the same thing over and over again. Taurus people dislike being disturbed at any task since it disrupts their concentration, change for its own sake, the disruption of their precious daily routines, lending things to others and not getting them back in a prompt manner, being told to hurry up when they have set their own pace for themselves with regard to a particular task, and sleeping in strange beds in far towns while traveling.

Gemini

Gemini people enjoy being free to move around, the excitement of travel, talking, telephones, gadgets, instant food, acting as "devil's advocate," doing several things at once, knowledge, information, acting quickly on decisions, variety, novelty, change, company and being among people, pseudonyms, and getting to the bottom of things. Gemini people dislike listening to endless complaints, regimentation and order, not knowing what's going on, wasting time, being kept waiting, making irrevocable commitments, being defeated at any sort of contest or game (even if it's only for recreation), fixed ideas not susceptible to their advice, and having to concentrate on only one thing for any long period of time.

Cancer

Cancer people like anyone who loves his or her mother, sentimental and family keepsakes, gourmet food, shopping trips, history, especially family genealogy, any demonstration of affection such as flowers, a birthday card on the right date, the company of other people, a calm working atmosphere, and any sort of close and affectionate physical contact. Cancer people dislike any tiny criticism of their homemaking skills, having to handle a crisis by themselves without support from their loved ones, being pressured to take part in a conversation that they don't understand or don't care about, anyone who refuses their cooking or just doesn't like it, and people who forget important names and dates, like birthdays or anniversaries.

Leo

Leo people like physical activity, anything that promises pleasure, being creative, receiving birthday cards, beautifully wrapped personalized gifts, silks, satins, gold, receiving thanks, an appreciative audience, sincere compliments, children and pets, unusual food and new recipes, exotic drinks, luxury furnishings, and high quality fashionable clothes. Leo people dislike physical pain or damage of any sort, sedentary or indoor activities that don't involve muscular exertion, being blatantly ignored or having their opinion discounted, being upstaged, lies and deceit of any kind, being laughed at or made fun of in public, being told something they don't know at an inopportune moment, and one-upmanship of any kind.

Virgo

Virgo people like making lists, a well-stocked medicine cabinet, self- improvement courses, punctuality, mimicking others, grooming themselves, taking showers, using nice soaps, dealing with details (no matter how minute or unimportant), tiny animals, helping others, and wearing well- tailored clothes in muted colors and textures. Virgos dislike crowds and noise, brash and unruly people, slang, vulgarity, slovenliness, dirty surfaces, people who whine and complain a lot, sitting still for a long time while doing nothing constructive, disrupted schedules, lids left off boxes or tops off toothpaste, being obligated to others, people who move their personal things about, hypocrisy and deceit, any admission of weakness or failure, and bright primary colors.

Libra

Libra people like pleasing surroundings, getting notes and flowers, a good argument, being fussed over, being admired, people running errands for them, credit cards, having people around, attending to smallest and most minute of details, being of service to others, sensible tailored clothes of all shapes and sizes, and muted or subtle colors and textures. Libra people dislike loud arguments, confused or confusing situations, sloppiness (especially in public), ugly or uncomfortable situations or places, being pressured to make up their mind on anything, being told it is up to them to make a change in the way that they conduct their lives, and any criticism of their chosen partner or project of the moment, whatever it may be.

Scorpio

Scorpio people like strenuous activity in the service of a good idea or strong emotion, the unraveling of mysteries (or the creation of their own mysteries in return), secrets whether known to them or unknown to them, winning at any cost, being acknowledged the undisputed champion of anything, and the comfort of their own homes. Scorpio people dislike being analyzed or pigeonholed in any way by anyone (whether a professional psychoanalyst or merely an armchair amateur), being asked personal questions about sensitive topics, people who know more than they do about any subject, new acquaintance who offer too many compliments all at once, and having to trust a stranger with anything that they consider important enough to keep secure.

Sagittarius

Sagittarius people like unlimited freedom of action to do what they please, alternative or unusual ideas, being on the move all the time, plentiful food and drink, perfumes and beauty aids of any kind, gambling, raffles and lotteries of all kinds (the more chancy the better), loud parties with lots of new and interesting people, and recreational flirting with those aforementioned people. Sagittarius people dislike the disapproval of others, making promises that they suspect that they won't be able or inclined to keep in the end, being too safe, secure, or confined, administrative details or routines of any sort that keep them tied down or penned in, tight clothes that limit their freedom of movement, and above all having their basic honesty doubted by others for any unmerited reason.

Capricorn

Capricorn people like hot, simple food, antiques, history, duties and responsibilities, not being pressured by others, having plenty of unconditional love, lots of personal privacy and "me time," that which is regarded as the best of anything, membership of an exclusive club, home and family, personalized gifts, new books, and expensive gemstones (in this last they are not, of course, unique!). Capricorn people dislike untidiness and disorder of all kinds, being teased (even in good humor or among friends), humdrum familiarity with their immediate environment or surroundings, surprises (no matter how beneficial), new ideas or approaches to old problems, loneliness, being made to feel useless or incompetent, and being embarrassed in public.

Aquarius

Aquarius people like fame and recognition from crowds of total strangers, thinking about themselves and their personal goals, personal privacy, rainbows, dreams, magic, change for its own sake, eccentricity, surprises, credit cards, telling others what needs to be done and then watching them get on with it, weird friends and acquaintances, and living within their means despite the many temptations which constantly surround them every waking moment. Aquarius people dislike emotion and intimacy, people who show off constantly and try to be the center of attention, being taken for granted, being pinned down in any way, any kind of hard sell, violence and fighting, making loans or borrowing money from other people, respect for conventional authority, revealing their own ulterior motives to others, and senseless or purposeless extravagance of any sort.

Pisces

Pisces people like seafood, champagne, organic foods of all kinds, romantic places, sunsets over the sea, mountain vistas, waterfalls, ponds and water lilies, background music, poetry, people who need their kindness and understanding, mystical settings, candles, incense, being loved and wanted, freedom to drift along from moment to moment, and their own uninterrupted personal privacy. Pisces people dislike bright, noisy, crowded, popular places and dirty, ugly, garish objects, being told to get a grip on things and to stop being so absent-minded, stiff or otherwise restrictive clothing, all forms of legally constituted authorities telling them what to do or how to behave, and the wrong people knowing too much about their private affairs.